What is their star image?
Jonas Brothers is a good example of a US Synthetic boy-band. They gained popularity through Disney channel and consist of three brothers: Kevin Jonas, Joe Jonas and Nick Jonas. Their music targets young teenage girls with the help from their lyrical love songs. . They portray the look of youthful, clean-cut, handsome, friendly Christian boys which is such a popular image in the U.S.A. It is fair to say that this boy-band heavily depends on their sexual magnetism.
This music video is in black & white and shows different montages of Jonas Brothers touring and performing to big crowds of teenage girl fans. It has a feel of appreciation video for fans.
Mise-en-scene
* Jonas Brothers dressed in skinny jeans and T-shirts
* the music video is taken place in big theaters filled with fans
Cinematography
The camera mainly focuses on the close-ups of Nick, Joe and Kevin which just proves that indeed their most important asset is their looks. There are also wide angles on the crowds to show how many people there are in the audience. The occasional close-ups and wide shots on teenage girls ( target audience) and their posters are also present.
Sound
The music is very melodic and lyrical which makes its pace quite slow
Editing
Due to the music being slow, the editing complements it and stays quite gradual as well. The crop-editing technique is used from Jonas Brothers to their fans to show that connection between artists and their admirers.
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