On 12th of September we pitched our idea to James and Luke. One of the main worries that Luke had about the music video was that if the art direction is not organized properly, the video could potentially end up having the unnecessary comical effect so in the future we will have to be careful with that and remember this critique. Another point Luke made is that the animal masks we will be using have to be well-made and also quite original. We have found a shop in Guildford, a town by our school where they sell high quality animal masks so that has been taken care of. In terms of narrative, Luke has suggested we take it further and add sequences of humans digging, in order to get to the foxes underground deejay set. This could potentially make our music video look lively and unique. James also proposed that we use the studio when working on the "party" scenes. That way we will be able to control the cinematography and special effects better.
All of those comments were really useful and will be taken into much consideration when making the video.
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