Kyle Cooper and his work

Kyle Cooper is an American title designer who introduced his opening credits and advertisements as an art form to us for the first time in 1994. His groundbreaking title sequences like "Seven" and "Spiderman " have changed the way we view the title design today. Cooper's sequences are considered to be one of the most important innovations in the history of design.

 Among Seven and Spiderman, one of his memorable works include an opening sequence from a horror-drama television series called "American Horror Story". I like it a lot because it reminds me of "Seven" opening sequence, the music is as frightening and as provocative, there are a lot of spooky objects along with pictures just like in "Seven" but unlike the 1995 opening title phenomenon, American Horror Story has a fresh feel to it. This time, the location and the setting of the light play the important part in setting the dark tone in order to prepare its viewers for such experience. The location of the house gives the audience the feeling that along with the ominous objects, we are trapped in the old basement as well. With the help of dimmed lighting, the objects are presented in the aphotic light. The viewers when watching this main title feel lonely and forgotten in the terrifying manor that brings the thrill and the imagery to the viewers. The main titles are shown very big and are stylized in the antique fashion making them memorable. When the titles along with the pictures get burned in the hungry flame, the audience thinks that the fire will play a big part later in the series, that maybe the house will trap the unfortunate family and burn them alive. 

Another creation that is done by Kyle Cooper is an opening credit for Mandate Pictures. To me, this intro is very memorable and mysterious. The use of the drumming noise that brings the audience's attention is used very successfully. It captured my attention from the beginning. The surrealistic location and the group of people trapped in a drum at first puts the viewers off-balance but then when they see it again, they start to appreciate its creativity more. One of Kyle Cooper's famous techniques often used in his graphic designs is movement and here in this piece of work that technique is clearly shown. When the group of people from this clip, walk confidently toward the audience and get surprisingly trapped in the drum shocks the viewers but that little maneuver made me like this opening credit even more. The image of little girl at the end is very interesting too, it leaves the audience wondering about its meaning and the idea behind it.

Kyle Cooper's opening sequence for cartoon "Rango" shows the graphic designer's capability of doing variety of works. I particularly enjoy the bright use of colors in the sequence that help to indicate the events that will happen in the near future of this animation film. Since the main character is a chameleon, Rango changes color with the location he’s in in this opening sequence. This is a smart and bold trick. The music on the background tells us that this cartoon will be taking place in the Old West. In the nutshell, this opening sequence gives the audience a lot of clues about "Rango" and prepares the viewers since the animation is targeted at kids, it’s important that from the opening sequence children can follow easily the plot of the cartoon.