BEE
In order to shorten the track, we used
program ‘Soundtrack Pro’ this allows us to make the track a suitable length for
music video to keep the audience attention as the original track is over 5
minutes long which will be hard to make a video for.
We used Photoshop to create lettering at
the beginning and then inserted it with After Effect. We used bold clean font
to emphasise the star image of being modern. This also allowed us to creates
stylish opening which is used in many real media product in this genre.
After we finished the rough cut in Final
Cut Pro we went to shot a footage of trees using Sony NX-5 which is for a green
screen sequence in the studio. We shot the footage in different shot sizes and
angle to match the sequence we did in the studio. We then used Chromakey to
erase the green screen and insert the footage. Using the green screen help us
to create a shot that otherwise will be impossible to create, in the studio as
we have limited time and budget.
We used Color to add blue filter to our
shots. This added cold, dark effect to our music video which suit the style of
this music genre which is usually, quite dark and quirky.
The leaflet is one of the key prop in this
music video. In order to make it we used Photoshop to collage the actor
portrait with a picture of the shopping mall and add a tack line to make it looks
like a real leaflet. This make the narrative more convincing and flow better as
we are going to see this actor later on in music video
Elizabeth
At 0.39 seconds we had our fast transition
from Fox’s house and into the city. It is significant as it represents the
beginning of Mr. Fox’s journey and his adventure to capture the Boss. To
accomplish such transition, we used After Effects to speedup the scenes as well
as create this illusion of the wall which would transfer the audience to
another location. At 0.42 seconds, with the use of Final Cut Pro we created a
Jump Cut effect to make the sequence look faster. This added more tension to
the overall product and at the same time complimented the song’s rapid beat.
The lighting in “Trouble in the West” played an important part as we had to
stay true to our narrative. Since foxes are nocturnal animals, the background
had to be dark and represent the night time, so we used After Effects to adjust
lighting in the video and make it look more blue. The dark lighting also made
Mr. Fox look more menacing and mysterious which would entice our audience as
the Fox isn’t the typical protagonist in the story which people would expect.
At 0.52 we used Final Cut pro to fast cut the scenes of Mr. Fox and the Boss,
the now intense beat of the music raised the needed suspense and signified the
future fight of both of these characters. At 1.08 the effect of the blur was
used with the help of After Effects software. The purpose for it was to show it
from the bosses point of view as he was being hit and injured by our main
character. Such use of violence in the video was inspired by many of Skrillex’s
music videos, “Equinox” in particular. For the exterior forest shots which
start at 1.13 minute we used Sony NX-5 without the lense adjustment as we
wanted to give it a real organic feel without those studio/performance
gimmicks. At 1.18 we used an After Effects Program, Key Frame Animation notably
to merge two shots together creating a pathway to the performance location, the
cave which would set the beginning of our performance sequence.
Gil
To make sure that the crowd was dancing in
sync with the second drop, we used markers to mark the point on the drop and
then matched up the shot of the crowd to make sure it looked effective. In the
studio we used the Sony FS100, which allowed the focus of different shots to
look very effective whilst filming the crowd or our DJ’s. We also used colour
grading, to bring out the more vibrant colours in order to give our crowd more
youthfulness. In order to get a big enough crowd to give off the impression
that the studio was a real venue, we used social network sites such as Facebook
by sending people messages and making sure they were available. Here we used a
blur on the DJ’s so the transition to the next shot could be more smooth, and
flow nicely. Originally this shot was very slow and did not fit into the track,
therefore we used Final Cut express to speed up the shot speed. . When we used
this crane shot, we had to change the lenses in order to achieve the correct
focal length. Finally we used a blur to bring attention to the inspected logo
which was imported as a Photoshop file.
