Elizabeth Petrova
Thursday, 27 March 2014
Thursday, 20 March 2014
The Final Version of Digipack & Website
Here is the final version of our digipack. We included the "Inspected" Record label logo to make it look as realistic as possible as well as to provide an organic imagery which would link well with the characteristics and the music style of our artists. Lastly, on the front cover, we carried on with our geometric theme and related it to our music video by adding a fox head which resembles Mr.Fox, our main personage.
This is also the link to our website which we created with the help of Wix program, enabling the fans to easily find information regarding the next event of KOAN Sound and also maybe to purchase a hoodie to support their art.
http://beesupavarasuwat.wix.com/koansound
This is also the link to our website which we created with the help of Wix program, enabling the fans to easily find information regarding the next event of KOAN Sound and also maybe to purchase a hoodie to support their art.
http://beesupavarasuwat.wix.com/koansound
Friday, 28 February 2014
Task 4: How did you use new media technologies in the construction and research, planning and evaluation stages?
BEE
In order to shorten the track, we used
program ‘Soundtrack Pro’ this allows us to make the track a suitable length for
music video to keep the audience attention as the original track is over 5
minutes long which will be hard to make a video for.
We used Photoshop to create lettering at
the beginning and then inserted it with After Effect. We used bold clean font
to emphasise the star image of being modern. This also allowed us to creates
stylish opening which is used in many real media product in this genre.
After we finished the rough cut in Final
Cut Pro we went to shot a footage of trees using Sony NX-5 which is for a green
screen sequence in the studio. We shot the footage in different shot sizes and
angle to match the sequence we did in the studio. We then used Chromakey to
erase the green screen and insert the footage. Using the green screen help us
to create a shot that otherwise will be impossible to create, in the studio as
we have limited time and budget.
We used Color to add blue filter to our
shots. This added cold, dark effect to our music video which suit the style of
this music genre which is usually, quite dark and quirky.
The leaflet is one of the key prop in this
music video. In order to make it we used Photoshop to collage the actor
portrait with a picture of the shopping mall and add a tack line to make it looks
like a real leaflet. This make the narrative more convincing and flow better as
we are going to see this actor later on in music video
Elizabeth
At 0.39 seconds we had our fast transition
from Fox’s house and into the city. It is significant as it represents the
beginning of Mr. Fox’s journey and his adventure to capture the Boss. To
accomplish such transition, we used After Effects to speedup the scenes as well
as create this illusion of the wall which would transfer the audience to
another location. At 0.42 seconds, with the use of Final Cut Pro we created a
Jump Cut effect to make the sequence look faster. This added more tension to
the overall product and at the same time complimented the song’s rapid beat.
The lighting in “Trouble in the West” played an important part as we had to
stay true to our narrative. Since foxes are nocturnal animals, the background
had to be dark and represent the night time, so we used After Effects to adjust
lighting in the video and make it look more blue. The dark lighting also made
Mr. Fox look more menacing and mysterious which would entice our audience as
the Fox isn’t the typical protagonist in the story which people would expect.
At 0.52 we used Final Cut pro to fast cut the scenes of Mr. Fox and the Boss,
the now intense beat of the music raised the needed suspense and signified the
future fight of both of these characters. At 1.08 the effect of the blur was
used with the help of After Effects software. The purpose for it was to show it
from the bosses point of view as he was being hit and injured by our main
character. Such use of violence in the video was inspired by many of Skrillex’s
music videos, “Equinox” in particular. For the exterior forest shots which
start at 1.13 minute we used Sony NX-5 without the lense adjustment as we
wanted to give it a real organic feel without those studio/performance
gimmicks. At 1.18 we used an After Effects Program, Key Frame Animation notably
to merge two shots together creating a pathway to the performance location, the
cave which would set the beginning of our performance sequence.
Gil
To make sure that the crowd was dancing in
sync with the second drop, we used markers to mark the point on the drop and
then matched up the shot of the crowd to make sure it looked effective. In the
studio we used the Sony FS100, which allowed the focus of different shots to
look very effective whilst filming the crowd or our DJ’s. We also used colour
grading, to bring out the more vibrant colours in order to give our crowd more
youthfulness. In order to get a big enough crowd to give off the impression
that the studio was a real venue, we used social network sites such as Facebook
by sending people messages and making sure they were available. Here we used a
blur on the DJ’s so the transition to the next shot could be more smooth, and
flow nicely. Originally this shot was very slow and did not fit into the track,
therefore we used Final Cut express to speed up the shot speed. . When we used
this crane shot, we had to change the lenses in order to achieve the correct
focal length. Finally we used a blur to bring attention to the inspected logo
which was imported as a Photoshop file.
Wednesday, 26 February 2014
Monday, 20 January 2014
Task 2: How effective is the combination of your main product and ancillary texts?
Gil
Richard Dyers theory of star image suggests
that artists are able to construct an image of themselves in which are
attractive to audiences and able to be marketed through different formats such
as media, TV & magazines. Common values of star images can hold:
Youthfulness, rebellion, sexual magnetism and originality. He also states that artists
are represented to audiences in a way to make them seem both normal and also
extraordinary, in order for audiences to identify them whilst having an element
of superiority through their fame and talent.
For our artists, who are electronic music
producers, the concept of star image is not sold on what the artists look like
whatsoever. An example of an electronic music producer that uses his star image
in alternative ways is Skrillex. Instead of selling himself based on his looks,
and his features in TV, music videos etc. His key representation is his logo,
with three lines. This helps an audience to recognize Skrillex, and relate to
him. This is something we wanted to re-create with our artists. Also in music
video’s Skrillex has a re-occurring aspect of violence, in which the audience
can also relate to and identify. This is also what we wanted to achieve.
Bee
The design of our degipak is a combination
between nature form and geometric shape. Geometric shape represent electronic
genre. The shape is twisting the forest image in the background which imply
that it has distort the way of nature. The design is simple ,subtle and
minimalistic. This emphasise the artist star image of being unique and
artistic. As we chose not to put the artist faces in. It makes the artist
becomes mysterious which according to Richard Dyer’s paradox theory the artist
has to be both present and absent at the same time therefore this is the absent
bit. The extra thing we did for the digipak design is put the record label logo
on it. This element is not usually being emphasise. However, because Inspected
is a record label that specialise in this genre of music which means by putting
the logo it will help cross promote with other artist under the same label. We
also put Inspected logo at the end of the music video as well.
The concept of nature flow across all our
media product. The design of our website is very clean and minimalistic with
simple homepage. We also used geometric shape which is very similar to our
digipak both in terms of style and colour. On our website we have social media
section which include twitter, facebook and instagram. This will keep the
audience update and inform about new release, events or even get in touch with
the artist. This fill up the present part of the artist’ star image.
One of the key symbol of Koan Sound is the
fox as it is the protagonist in our narrative. Therefore we include this fox
symbol on our digipak to help people recognise the image. Also because we are
not promoting the look of an artist or their voice the ‘name’ of the artist
becomes very important. We emphasises this by putting it in the opening of the
music video as well. We remain the bold clean font in all of our product to
keep the modern and artistic image. This kind of opening are often used in many
dubstep music video as well.
As we are aiming at young audience, We sell
merchandise on website. This include T-Shirt with the Fox print and also other
design. These symbolic designs are seen across all of the products. The purpose
of this is to make people recognise the artist and at the same time feel more
involve.
Elizabeth
The KOAN Sound’s image was an important
aspect in our music video to which we constantly had to refer to. With “Trouble
in the West” we wanted to make the audience wonder but also create an
unforgettable adventure in terms of the plotline. For example the use of masks
in the music video was inspired by Martin Garrix and his famous “Animals”
video, we felt that the surrealism theme was something of a trend in dubstep
music videos and therefore decided to try such stylization ourselves. It also
would identify better with our target audience who are artistic individuals and
who appreciate the combination of both, art trends and music. In terms of costume design, Wes Anderson’s
stop-motion animation “Fantastic Mr. Fox” was our greatest inspiration, as we
wanted to transfer the same level of quirkiness and uniqueness into our music
video making it more entertaining for our audience. Also such unique wear
complimented well the type of music KOAN Sound produce as it differentiates and
is more niche than an ordinary dubstep track. KOAN Sound is an organic artist
and doesn’t represent itself as a commercial performer so to highlight this we
used a very naturalistic location such as “the forest” and “cave” instead of
solely a club or a bar. Such set designs
gave the element of honesty and realness that are often absent in dubstep sequences.
The more aggressive part of the music video was when Mr.Fox was battling the
Boss. Such glorification of violence was largely inspired by a well-known
artist “Skrillex”. This part of the video was really appealing to the young
male segment who enjoy performers like KOAN SOUND therefore that scene of
violence was almost necessary to increase our views and the popularity of the
artist. Also there is a common value
that is presented in this scene which is the rebellion against the system,
against globalization which appeals to many audience members and makes the
artist more likable as he is more relevant and relatable.
Sunday, 12 January 2014
Tuesday, 3 December 2013
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